Official Roof of the Chiefs
Uniting Two Icons of New Zealand Strength and Performance
COLORSTEEL® is thrilled to announce a new major partnership with theChiefs Rugby Club, one of Aotearoa’s most respected and passionately supported rugby franchises. This partnership marks an exciting chapter for both organisations bringing together two brands that stand for strength, resilience, community and excellence on and off the field.
As a long-standing supporter of Kiwi communities and champion of quality New Zealand-made products, COLORSTEEL® is proud to stand alongside the Chiefs as a major sponsor for the upcoming Super Rugby season. From the roar of the crowd at FMG Stadium Waikato to grassroots rugby clubs across the region, this partnership reflects our shared commitment to performance, pride and connection that extends from heartland communities to the international stage.
Shared Values, Shared Ambition
Rugby is embedded in New Zealand culture a sport that demands courage, teamwork and relentless drive. These are the same values that define our approach at COLORSTEEL®. For over 40 years, we’ve designed long run roofing and cladding that delivers durability and performance in New Zealand’s demanding conditions. Like the Chiefs on the rugby field, we never compromise on quality.
Suzanne McKandry, General Manager Sales & Marketing atNew Zealand Steel, says the partnership is a natural alignment of values:
“Just like the Chiefs, we know what it takes to stand strong through tough conditions, working hard for the people and places that make Aotearoa special. Whether it’s on the field or on the roof, we believe in resilience, performance, and the power of a strong team.
This partnership is more than just a name on a jersey. It’s about shared values - strength, resilience, and backing our own. As the Official Roof of the Chiefs, we’re proud to stand alongside the team and their supporters as they take on the season ahead."
Backing the Pride of the Waikato
Support for the Chiefs runs deep in the heart of the Waikato and beyond. We’re excited to join the Chiefs’ family and contribute to a culture that celebrates performance, courage and local pride.
COLORSTEEL® is proudly made in Counties Manukau, at New Zealand Steel and distributed across the country. Being locally manufactured means we understand New Zealand’s unique conditions, and the communities we build for. Just as the Chiefs represent the strength and spirit of the Waikato region, COLORSTEEL® represents the resilience and innovation of Kiwi manufacturing.
Looking Ahead
As the Official Roof of the Chiefs, COLORSTEEL® is proud to play a part in the team’s journey this season and beyond.
Whether you’re cheering from the stands, watching from home or planning your next project, there’s something powerful about backing what’s local, strong and built to last.
